Tatiana Kovalchuk
About Tatiana Kovalchuk
Tatiana Kovalchuk is a Digital Marketing Director specializing in SEO and SEM at Alpaca Audiology in the New York City Metropolitan Area. With a background in digital marketing consulting and performance marketing, she has developed effective strategies to enhance customer experience and drive sales growth.
Work at Alpaca Audiology
Tatiana Kovalchuk has served as the Digital Marketing Director (SEO & SEM) at Alpaca Audiology since 2021. In this role, she is responsible for developing and implementing digital marketing strategies that enhance the company's online presence. Her focus includes identifying customer needs and monitoring competition to improve marketing effectiveness. Kovalchuk collaborates with internal teams to create landing pages aimed at enhancing user experience, ensuring that the digital marketing efforts align with the company's goals.
Previous Experience in Digital Marketing
Prior to her current position, Kovalchuk worked as a Digital Marketing Consultant while self-employed from 2016 to 2019. She also held the role of Performance Marketing Manager at Lifefy from 2019 to 2021. Her career began as an SEO and Analytics Specialist at Webfia from 2014 to 2016. Additionally, she completed an internship as a Digital Marketer/Analyst at Forbes from 2013 to 2014. Each of these roles contributed to her expertise in digital marketing and analytics.
Education and Expertise
Tatiana Kovalchuk holds a Bachelor’s Degree in Business Administration and Management from the City University of New York-Brooklyn College, where she studied from 2012 to 2014. She also earned an Associate’s Degree in Business, Management, Marketing, and Related Support Services from Kingsborough Community College, studying from 2010 to 2012. Her educational background provides a strong foundation for her work in digital marketing, particularly in SEO and SEM.
Digital Marketing Strategy Development
Kovalchuk has developed a digital marketing strategy that emphasizes understanding customer needs and monitoring competitive landscapes. She utilizes strong analytical skills to evaluate customer experiences across various channels and touchpoints, optimizing user funnels to enhance engagement and conversion rates. Her specialization in B2B2C business models focuses on recognition to drive sales preference and growth.
Analytical Approach to Marketing
Tatiana Kovalchuk is known for her strong bias for action, complemented by a deep appreciation for data. This combination allows her to drive effective marketing strategies that are informed by analytical insights. Her approach ensures that marketing initiatives are not only creative but also grounded in measurable outcomes, contributing to the overall success of her campaigns.