Amber Hanson
About Amber Hanson
Amber Hanson serves as the Director of Marketing & E Commerce at AlphaCard, where she specializes in advanced segmentation and testing for marketing strategies. With a strong background in eCommerce and website optimization, she has held various roles in the industry since 2000, including positions at Norm Thompson Outfitters and Orchard Brands.
Work at AlphaCard
Amber Hanson has been serving as the Director of Marketing & eCommerce at AlphaCard since 2017. In this role, she leads cross-department teams in project management to enhance marketing and eCommerce initiatives. Previously, she held the position of Sr. Manager of eCommerce at AlphaCard from 2011 to 2017. Her tenure at AlphaCard spans over a total of 10 years, during which she has contributed significantly to the company's marketing strategies and eCommerce operations.
Previous Experience in E-Commerce
Prior to her current role at AlphaCard, Amber Hanson worked at Orchard Brands from 2006 to 2011. She served as an eCommerce Producer and later as an eCommerce Marketing Manager for a duration of 5 years. Her responsibilities included managing various eCommerce platforms such as Solutions.com, GoldViolin.com, and BodyEssentials.com. Earlier in her career, she worked at Norm Thompson Outfitters from 2000 to 2006, where she held positions including Internet Assistant and Customer Service Internet Representative.
Education and Expertise
Amber Hanson studied at Portland State University - School of Business, where she earned a Bachelor of Science degree in Business with a focus on Marketing. She possesses expertise in advanced segmentation and testing for marketing strategies. Her strong data-driven and analytical background is complemented by proficiency in tools such as Google Analytics and Omniture, which she utilizes to optimize marketing efforts.
Specialization in E-Commerce Platforms
Amber Hanson specializes in optimizing website development, usability, and user experience. She is proficient in multiple eCommerce content management systems (CMS), including MarketLive, Volusion, Fry, WordPress, Netsuite, and Magento. Her skills in these platforms enable her to enhance the functionality and performance of eCommerce sites effectively.