Jessica Leonard
About Jessica Leonard
Jessica Leonard is a Media Relations Manager at Alternative Strategies, where she has worked since 2018. She has a background in public relations and marketing, with previous roles at State Street and Lincoln Military Housing, and holds a Bachelor of Arts in Business Administration from Truman State University.
Current Role at Alternative Strategies
Jessica Leonard serves as the Media Relations Manager at Alternative Strategies, a position she has held since 2018. In this role, she manages media relations for clients across various platforms, including television, radio, podcasts, and print. She is responsible for developing innovative marketing angles to maximize media exposure for high-profile clients. Additionally, she trains and directs the daily schedule of public relations interns, contributing to the professional development of the next generation in the field.
Previous Experience in Media and Marketing
Before her current position, Jessica held several roles that contributed to her expertise in media and marketing. She worked as a Media Relations Coordinator at Alternative Strategies from 2017 to 2018. Prior to that, she was a Community Services Lead Coordinator and Marketing Assistant at Lincoln Military Housing from 2016 to 2017. Her earlier experience includes positions at State Street, where she worked in various capacities related to portfolio administration and global custody services.
Educational Background in Business Administration
Jessica Leonard earned her Bachelor of Arts in Business Administration with an emphasis in Marketing from Truman State University, where she studied from 2005 to 2009. During her time at the university, she served as the public relations chair for the Homecoming Committee, which helped her develop skills in communication and event planning. She also holds a minor in Psychology, which complements her marketing expertise.
Skills and Specializations
Jessica has developed a range of skills throughout her career, particularly in media relations and marketing strategy. She researches national and international editorial calendars to effectively target media for pitch campaigns. Her role requires regular communication with local, regional, and national media to enhance client visibility. Additionally, she has a passion for writing, particularly in the context of event planning, which further supports her work in public relations.
Personal Interests and Hobbies
Outside of her professional life, Jessica enjoys a variety of activities. She likes to spend time at the beach and hiking, reflecting her appreciation for the outdoors. She also enjoys cooking, often trying out new and challenging recipes. In her free time, she works out and reads. Jessica is a sports enthusiast and supports Kansas City sports teams, and she has a dog named Kona.