William Lopez
About William Lopez
Company
William Lopez founded Alternative Strategies in 2000. The company specializes in innovative marketing and public relations campaigns, particularly within the retail, automotive, and franchise sectors. With over 20 years of industry experience, Alternative Strategies has established itself as a recognized force in marketing and PR under William's leadership.
Education and Expertise
William Lopez holds a bachelor's degree in Business Marketing from Northwestern University-Chicago. Additionally, he achieved a master's and doctorate in Education from the same institution. Further enhancing his professional credentials, William earned a certification in Diversity and Inclusion for Organizational Excellence from Stanford University. His educational background provides a robust foundation for his work in marketing, PR, and organizational management.
Professional Background
William Lopez has garnered extensive experience in marketing and PR over the span of two decades. He has held significant roles at Nordstrom’s, Enterprise Car Rental, Thrifty Car Rental, Nine West, and Planet Hollywood. These positions have equipped him with a deep understanding of the retail, automotive, and franchise industries, which he leverages in his current role as Principal at Alternative Strategies.
Board Memberships and Advisory Roles
William Lopez serves as the board President for North Park Main Street and is an active board member of the PRSA San Diego Chapter. Additionally, he contributes to his community by being appointed to the San Diego County Sheriff’s LGBTQ+ Advisory Council. These roles highlight his commitment to both his professional field and community service.
Achievements
William Lopez has won national recognition for his marketing and PR campaigns. His significant contributions have been acknowledged within the industry, showcasing his expertise and innovative approach. This recognition is a testament to his skills and dedication in the fields of marketing and public relations.