Inês Baptista Marçal
About Inês Baptista Marçal
Inês Baptista Marçal is a Mobile Product Manager specializing in the Business To Consumer market, currently employed at Altice Group in Lisbon, Portugal. She has a diverse background in marketing and product management, with previous roles at Nestlé, Portugal Telecom, and Lactalis Nestlé.
Current Role at Altice Group
Inês Baptista Marçal serves as a Mobile Product Manager in the Business To Consumer Market at Altice Group. She has held this position since 2017, contributing to the development and management of mobile products tailored for consumer needs. Her role involves overseeing product strategies and ensuring alignment with market trends and consumer preferences.
Previous Experience at Portugal Telecom
Prior to her current role, Inês worked at Portugal Telecom as a Mobile Service and Product Manager in the Business To Consumer Market from 2013 to 2017. During her four-year tenure in Lisbon, she focused on enhancing mobile service offerings and managing product lifecycles to meet consumer demands.
Experience at Nestlé and Lactalis Nestlé
Inês began her career at Nestlé, where she worked as a Junior Brand Manager from 2008 to 2011 in Vevey, Switzerland. She then transitioned to Lactalis Nestlé as a Brand Manager from 2011 to 2013 in Redhill, United Kingdom. These roles involved brand strategy development and market analysis.
Educational Background in Marketing
Inês has a solid educational foundation in marketing and management. She studied at Ipam from 2005 to 2008, focusing on Marketing. She furthered her education at Indeg - Iscte Executive Education from 2012 to 2014, where she studied Marketing and Management. This academic background supports her expertise in product management and marketing strategies.
Early Career at Robert Bosch Tool Corporation
Inês started her professional journey as a Marketing Assistant at Robert Bosch Tool Corporation in 2008, where she worked for five months in Prospect, Illinois, United States. This early experience provided her with foundational skills in marketing operations.