Mickaël Lauch
About Mickaël Lauch
Mickaël Lauch is the Responsable Marketing Offres Pay TV RMC Sport & OTT at Altice Group, where he manages a team of four market managers. He has extensive experience in marketing and sales across various industries, including roles at Lidl France, BMW Group, and RED by SFR.
Work at Altice Group
Mickaël Lauch currently serves as Responsable Marketing Offres Pay TV RMC Sport & OTT at Altice Group, a position he has held since 2021. In this role, he manages a team of four market managers and oversees customer retention and anti-churn strategies aimed at enhancing average revenue per user (ARPU). He is responsible for the editorial and promotional management across multiple channels, including rmcsport.tv and its app. Additionally, he coordinates media, digital, and social communication campaigns, working directly with OTT distributors and partners.
Previous Experience in Marketing and Sales
Prior to his current role, Mickaël Lauch held various positions in marketing and sales. He worked at RED by SFR as Chef de marché senior offre mobile from 2018 to 2021. Earlier, he was a Sales and Marketing Assistant at BMW Group - BMW Motorrad from 2012 to 2013 and held similar roles at Holiday Inn Strasbourg Airport and KUHN Group. His experience spans across different sectors, contributing to his expertise in market management and strategic marketing.
Education and Expertise
Mickaël Lauch has a solid educational background in marketing and business management. He studied at Ecole supérieure de Commerce de Grenoble, earning an MSc in Management - Marketing from 2011 to 2014. He also obtained a BSc in European Engineering Business Management from Coventry University in 2010-2011. Additionally, he completed a DUT in Techniques de Commercialisation at IUT Robert Schuman Strasbourg from 2008 to 2010. His education has equipped him with the necessary skills for his roles in marketing and management.
Language Proficiency
Mickaël Lauch is fluent in three languages: English, German, and French. This proficiency allows him to effectively communicate and collaborate in diverse environments, enhancing his ability to manage international partnerships and marketing strategies.