Patricia Menarini
About Patricia Menarini
Patricia Menarini serves as the Directrice des plateformes non linéaires at Altice Media BFM RMC, where she has worked since 2021. With over 30 years of experience in audiovisual content production and distribution, she has led the launch of multiple television channels and specializes in developing new business models for media.
Work at Altice Europe
Patricia Menarini serves as the Directrice des plateformes non linéaires at Altice Media BFM RMC since 2021. In this role, she oversees the development and management of non-linear platforms, focusing on enhancing viewer engagement and content distribution. Her leadership has contributed to the strategic direction of the organization within the competitive media landscape.
Education and Expertise
Patricia Menarini holds an Executive Programme in Média & Entertainment from ESSEC Business School, completed between 2009 and 2010. She also earned a Licence in Culture et communication from Université Paris 8 from 1987 to 1989. Her educational background supports her extensive expertise in media, business development, and interactive television.
Background
With over 30 years of experience in the production and distribution of audiovisual content, Patricia Menarini has worked for prominent media companies, including 15 years at TF1 and M6. Her career includes significant international mobility, having worked in Luxembourg and various French overseas territories (DOM-TOM).
Achievements
Patricia Menarini has led the creation and launch of six television channels, including the international channels MY Cuisine and MCS Lifestyle. She developed a proof of concept for interactive television in collaboration with major industry players such as VIVENDI, L'OREAL, Voyages-scncf.com, and Seb. Additionally, she founded Jodee, a startup focused on OTT and interactive television, which was incubated at ESSEC's business incubator.