Rimauro Florence
About Rimauro Florence
Rimauro Florence serves as the Directrice Marketing at Altice Media, where she has worked since 2017. She has a strong background in international marketing, having held various positions in leading companies and managed marketing initiatives across multiple countries.
Work at Altice Media
Rimauro Florence serves as the Directrice Marketing at Altice Media, a position she has held since 2017. In this role, she manages the marketing editorial and research department for the SFR/ALTICE group, overseeing all TV and radio channels, including BFMTV, RMC Découverte, RMC Sport, RMC, and BFM Business. Her responsibilities involve leading international marketing initiatives and utilizing data-driven strategies to enhance marketing effectiveness.
Previous Experience at CANAL+
Prior to her current role, Rimauro Florence worked at CANAL+ in various capacities. She was the Responsable Marketing for CANAL+ INTERNATIONAL from 2011 to 2017, where she focused on marketing strategies for international markets. Earlier, she served as Responsable Etudes for CANAL+ OVERSEAS from 2008 to 2010, contributing to market research efforts in the pay-TV sector.
Education and Expertise
Rimauro Florence studied at HEC School of Management / HEC Paris from 1997 to 2001, where she focused on Marketing. She also studied at Università Commerciale 'Luigi Bocconi' and achieved CEMS in Marketing. Her educational background supports her extensive experience in leading marketing initiatives and her strong skills in quantitative and qualitative research, particularly in marketing intelligence and customer insights.
Career Background
Rimauro Florence's career began at Kurt Salmon, part of Accenture Strategy, where she worked as a Consultante for nine months in 1999. She then joined Kantar Worldpanel as Chef de groupe - Consultante Marketing Grande Consommation et Médias from 2002 to 2008. Her diverse background includes significant experience in international marketing, particularly in Africa and Asia, focusing on pay-TV subscription distribution.
Leadership in Data-Driven Marketing
Rimauro Florence has demonstrated leadership in data-driven marketing by building and leading a team of data scientists. Her expertise in data-driven strategies allows her to effectively leverage customer insights and enhance marketing initiatives across various platforms and channels.