Tribhuvan Gupta
About Tribhuvan Gupta
Tribhuvan Gupta is the Growth Manager at Altisource, specializing in marketing performance and strategy.
Title and Current Role
Tribhuvan Gupta is currently a Growth Manager at Altisource. He has been in this role since 2018. His responsibilities include managing marketing performance worth $5 million, including SEM and affiliate networks. He also leads the affiliate marketing channel and optimizes SEM performance through Google AdWords and market strategy.
Previous Positions
Tribhuvan Gupta has held several key roles in his career. He was a Lead Assistant Manager, Senior Business Analyst, and Business Analyst at EXL in New York, New York, USA from 2010 to 2015. He also served as a Co-founder of Basikz from 2008 to 2010. Additionally, he had a role as a Business Intelligence Engineer at Amazon in Seattle, Washington, USA.
Education and Expertise
Tribhuvan Gupta holds a Master of Business Administration from the Indian School of Business, specializing in Business Administration, Marketing, and Management. He also studied Marketing and Management at Northwestern University's Kellogg School of Management. He earned a Bachelor of Engineering in Communications and Electronics from Punjab Engineering College.
Key Projects and Initiatives
Tribhuvan Gupta has led several key projects. He developed a Bundle Pricing offer for Owners.com, which allows customers to bundle multiple services such as loans, closing services, and buy+sell. He also built an Inside Sales Capacity model to predict the number of Inside Sales agents required to handle calls within 30 seconds. Besides, he leads the delivery and development of weekly/monthly Marketing KPI reports.
Specialized Skills
Tribhuvan Gupta conducts various A/B tests to improve marketing efficiency. He interacts with consultants to deliver performance from their respective marketing channels, and he builds business plans for key initiatives at Owners.com. His expertise extends to managing and optimizing SEM performance through Google AdWords.