Jim Krantz
About Jim Krantz
Jim Krantz is a CRM Manager - Lead at Altman Solon, where he oversees CRM strategies across the Americas, Europe, and APAC. He has extensive experience in digital marketing and CRM management, having previously held positions at notable companies such as Philips and Renewal by Andersen.
Work at Altman Solon
Jim Krantz currently holds the position of CRM Manager - Lead at Altman Solon, where he has been employed since 2021. In this role, he is responsible for developing and implementing CRM strategies and processes across three major regions: the Americas, Europe, and APAC. His work focuses on aligning CRM capabilities with the strategic planning of sales, operations, finance, and marketing.
Previous Experience in Digital CRM Management
Before joining Altman Solon, Jim Krantz worked as the Global Digital CRM Manager at Philips from 2018 to 2021 in Cambridge, Massachusetts. During his tenure, he developed a multi-year CRM capabilities roadmap that supported the company's strategic objectives. His experience also includes roles as Digital Marketing Manager at Upland Qvidian and United Site Services, where he managed various digital marketing initiatives.
Marketing Management Roles
Jim Krantz has held several marketing management positions throughout his career. He served as the Senior Marketing Manager at Renewal by Andersen from 2013 to 2015, where he created an operating model for digital marketing strategies. Additionally, he worked as Marketing Manager at Workers Credit Union from 2016 to 2018 and as Marketing Project Manager at Nowspeed Marketing from 2010 to 2011.
Education and Expertise
Jim Krantz earned his MBA from Suffolk University - Sawyer Business School in 2008. He also holds a degree in Marketing from Salem State University, which he completed in 2007. His educational background includes studies in International Business at both Bond University and BSP - Business School São Paulo. This academic foundation supports his expertise in CRM and digital marketing.
Proven Track Record in Marketing Technology
Jim Krantz has a proven track record of evaluating, implementing, and managing marketing technology solutions. He focuses on supporting efficient, real-time, and data-driven marketing operations. His experience with emerging technology capabilities enables him to rapidly learn and scale innovative solutions that enhance marketing effectiveness.