Michael Petersen
About Michael Petersen
Marketing and Product Innovation Manager
Michael Petersen holds the title of Marketing and Product Innovation Manager. In this role, he focuses on combining marketing strategies with innovative product development to drive business growth. His expertise in this area has been honed over decades of experience, allowing him to lead and inspire teams in delivering market-driven solutions that align with company objectives. His leadership in product innovation emphasizes the integration of technology and market needs.
Education and Expertise in Technology and Business
Michael Petersen possesses a solid educational foundation in both technology and business. He holds a Bachelor of Technology and a Post Graduate Diploma in Business, which provide him with a unique blend of technical and managerial skills. This dual-focus education enables him to bridge the gap between technical teams and business goals, ensuring that product innovations meet market demands while staying technically sound.
Graduate Member of the Institute of Professional Engineers Australia
Michael Petersen is a Graduate member of the Institute of Professional Engineers Australia. This membership signifies his adherence to the professional standards and ethical guidelines set by the Institute. It reflects his commitment to continuous professional development and his alignment with industry best practices in engineering.
Board Member of WGANZ
Michael Petersen serves as a board member of WGANZ. In this capacity, he contributes to steering the organization's strategy and decision-making processes. His extensive experience in sales, marketing, and technical domains enriches the board's collective expertise, facilitating informed choices that guide WGANZ's future direction.
Chair of a Technical Committee
Michael Petersen has previously chaired a technical committee. In this role, he led collaborative efforts to address technical challenges and develop standards and solutions that benefit the industry. His leadership in this area highlights his ability to coordinate diverse expertise and drive consensus on technical issues.
Over 25 Years of Experience in Sales, Marketing, and Technical Teams
Michael Petersen brings over 25 years of experience to his professional roles. His extensive background includes leading sales, marketing, technical, and IT teams. This broad experience allows him to draw on a wealth of knowledge in various domains, providing a comprehensive approach to managing and innovating within his current role. His capability to integrate insights from different areas of expertise ensures holistic and effective strategies.