Meredith Totten Luera
About Meredith Totten Luera
Meredith Totten Luera is a Sr. Product Marketing Manager at Alviere, with extensive experience in product marketing and brand management across various companies, including Johnson & Johnson and Viasat Inc.
Current Role at Alviere
Meredith Totten Luera serves as the Senior Product Marketing Manager at Alviere since 2022. In this role, she is responsible for leading the product marketing function and acts as the central authority on voice of the customer, positioning, messaging, and go-to-market coordination. She is noted as the first product marketing manager hire at the company, contributing to the establishment and growth of the marketing team.
Previous Experience at Viasat Inc.
Before joining Alviere, Meredith worked at Viasat Inc. in various marketing roles. She served as the Senior Marketing Manager for Global B2B from 2019 to 2021 and then transitioned to the role of Senior Marketing Manager for US B2B from 2021 to 2022. During her time at Viasat, she developed and executed comprehensive go-to-market plans for technology solutions, achieving a 35% increase in marketing qualified leads year-over-year despite a budget decrease.
Experience at Johnson & Johnson
Meredith has extensive experience at Johnson & Johnson, where she held multiple positions from 2010 to 2016. She started as a Marketing Co-op for CLEAN & CLEAR and later worked as a Marketing Co-op for AMBI Skincare. She progressed to roles such as Assistant Brand Manager for LACTAID, Associate Brand Manager for TYLENOL, and Associate Brand Manager for MOTRIN. In these roles, she contributed to various marketing strategies and initiatives.
Educational Background
Meredith studied at Drexel University, where she earned a Bachelor of Science degree in Business Administration with concentrations in Marketing and International Business from 2007 to 2012. She also attended Aston University in 2011 for a brief period to study Business. Additionally, she studied Spanish at Universidad Nebrija in 2009.
Contributions to Marketing Initiatives
Throughout her career, Meredith has made significant contributions to marketing initiatives. At Viasat, she spearheaded analyst relations to keep go-to-market teams informed on industry trends and product roadmap prioritization. She also developed tools and assets that led to a 15% increase in client engagement through sales outreach emails.