Pete Deutschman
About Pete Deutschman
Pete Deutschman is Chief Buddy and Founder of the The Buddy Group, committed to helping brands engage with audiences and drive growth with the use of data, video, tech and creativity. He is currently working with Michaels Companies as Head of Innovation on special initiatives and projects addressing the $100bn Creative Economy. Since the agency’s launch in 2006, Pete and his team have helped brands reach the right audiences through the innovative use of technologies, combining powerful storytelling and great marketing to launch over 200 products across mobile, devices, 360 media, in-flight, audio and connected television. Under Pete’s direction The Buddy Group has managed engagements for clients such as Zodiac Aerospace, Edwards Life Science, Karma Automotive, Panasonic Avionics, Dell, will.i.am, Lynx Grills, Experian, THQ, Mattel, American Express, Warner Bros., Wells Fargo, SunBrite TV, King's Hawaiian Bread, Motorola, Microsoft, Monster Energy, Western Digital, Google, YouTube, Wamu, Epson, Big Tex, Broadvoice and McDonald’s. In the years before launching The Buddy Group, Pete worked at Orange County's KIKFM and held executive positions at VPI, Iconixx (formerly Lead Dog Digital) and in the original storytelling platform: Broadway theater. He has developed the online presence for celebrities (Ashton Kutcher and Melanie Griffith), Wicked the Musical, McDonald's HappyMeal.com, fashion icons (Kenneth Cole, St. John), business giants (Rupert Murdoch’s News Corp and AOL), entertainment wizards (literally: Harry Potter I and II) and the first ever online film festival (Hypnotic by Universal). In addition to his role as Chief Buddy of The Buddy Group, he was a board member and advisor to technology start-ups Exfluential, Vessl, SailPlan, DotLot, MyBROADWAY.com and sold Hollywoodpresstv.com to Reelz Channel TV. Pete sits on the board of Project Hope Alliance and advises Orange County Goodwill on their shopgoodwill.com strategy and technology roadmap. He has never seen the movie Frozen despite his daughter's best efforts. (UPDATE: I lost a bet with my daughter and watched it. http://twitter.com/mybuddypeted or www.petedeutschman.com