Victor De Anda

User Experience Researcher @ Amazon Usa Alexa

About Victor De Anda

Victor De Anda is a User Experience Researcher currently working at Amazon USA Alexa in Philadelphia. He has a background in UX design and research, having contributed to the development of the Ring Alarm product and other devices while working at Ring.

Work at Amazon Usa Alexa

Victor De Anda has been employed as a User Experience Researcher at Amazon USA Alexa since 2022. He is based in Philadelphia, Pennsylvania, where he focuses on enhancing user experience for Alexa products. His role involves conducting research to understand user needs and preferences, which informs the design and functionality of Alexa's features.

Previous Experience at Ring

Victor De Anda worked at Ring as a UX Researcher from 2019 to 2022. During this time, he contributed to the development of the Ring Alarm product and other devices within the organization. Prior to this role, he served as a Senior UX Designer/Researcher at Ring from 2017 to 2019, further solidifying his expertise in user experience design.

Career Background in UX Design

Victor De Anda's career in user experience design includes various positions at notable companies. He was a Senior Digital Designer at FVM Strategic Communications for 11 months in 2014 and an Interactive/UX Designer at Core Digital Media from 2012 to 2013. Additionally, he worked as a Sr. Visual/UI Designer at Cloud 19 Media from 2008 to 2011, where he developed skills in visual design and user interface.

Education and Expertise

Victor De Anda studied at the University of North Texas, where he earned a Bachelor of Arts degree in Radio/TV/Film. His educational background supports his extensive experience in user experience research and design, allowing him to effectively analyze and improve user interactions with technology.

Creative Contributions and Initiatives

In addition to his work in UX design, Victor De Anda is a published writer of short fiction. He co-hosted and co-wrote a movie podcast called Film Loop from 2017 to 2019, showcasing his passion for storytelling and media. Furthermore, he organized numerous charity events and founded a charity golf tournament, which he managed from 2006 to 2016.

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