Phurita Letheren
About Phurita Letheren
Phurita Letheren is a Product Designer currently working at Amdaris in Bristol, England. With a background in user experience design and a focus on accessibility, she has held various roles in the UK and internationally, including positions at the University of Bath and Thai Leisure Group.
Work at Amdaris
Phurita Letheren has been employed at Amdaris as a Product Designer since 2021. In this role, she focuses on creating user-centered designs and enhancing the overall user experience. Her responsibilities include producing prototypes and conducting usability testing to ensure that design solutions align with user needs and goals.
Previous Experience in Design and Supervision
Prior to her current position, Phurita Letheren worked in various roles that contributed to her expertise in design and user experience. She served as a User Experience Designer at the University of Bath from 2019 to 2021. Additionally, she held positions at Cryptovation.co as a UX UI Designer and Consultant in 2017, and at Jacob Jensen Design as a Product Designer in 2016.
Educational Background
Phurita Letheren holds a Master of Science in Innovation and Technology Management from the University of Bath, which she completed from 2017 to 2018. She also earned a Bachelor’s Degree in Industrial and Product Design from King Mongkut's University of Technology Thonburi, studying from 2013 to 2016. Her education has equipped her with a strong foundation in design principles and technology management.
Skills and Expertise
Phurita Letheren possesses a range of technical skills that enhance her design capabilities. She utilizes coding skills in React, HTML, SCSS, and JQuery to implement and maintain design systems. Additionally, she ensures that her designs comply with WCAG level AA standards, focusing on accessibility for all users, particularly in higher education.
Usability Testing and Prototyping
In her design practice, Phurita Letheren conducts usability testing and user interviews to validate the effectiveness of her designs. She produces low to high fidelity prototypes to gather feedback from stakeholders and users, ensuring that design requirements are met and aligned with user expectations.