Juan Gonzalez
About Juan Gonzalez
Juan Gonzalez is the Marketing Director at Amenity Analytics, specializing in transforming unstructured data into actionable insights. With previous roles at PNY Technologies, CT Corporation, and EMA Design Automation, he has extensive experience in developing growth marketing strategies and supporting sales pipelines for SaaS platforms.
Current Role at Amenity Analytics
Juan Gonzalez serves as the Marketing Director at Amenity Analytics, a position he has held since 2018. In this role, he focuses on developing and executing growth marketing strategies that enhance awareness and trial of the company's services across various digital channels. He collaborates closely with Product, Customer Success, and Text Analytics teams to create and implement effective marketing campaigns, ensuring alignment with overall business objectives.
Previous Experience at PNY Technologies
Before joining Amenity Analytics, Juan Gonzalez worked at PNY Technologies as a Product Manager from 2008 to 2012. During his four years in this role, he was responsible for managing product lines and contributing to the development of marketing strategies that supported product launches and market penetration.
Marketing Management at CT Corporation
Juan Gonzalez held the position of Marketing Manager for Small Business at CT Corporation from 2012 to 2018. In this six-year tenure in New York, New York, he focused on marketing initiatives aimed at small business clients, enhancing the company's outreach and engagement within this segment.
Educational Background
Juan Gonzalez studied at the Rochester Institute of Technology, where he achieved a Bachelor of Science degree. He furthered his education by obtaining an MBA, specializing in Electrical Engineering and Business. This educational foundation supports his expertise in transforming unstructured data into actionable insights through innovative marketing approaches.
Track Record in SaaS Marketing
Juan Gonzalez has a strong track record of supporting sales pipelines for Software as a Service (SaaS) platforms, particularly in the financial and insurance sectors. His experience includes roles that have honed his skills in marketing strategy, product management, and customer engagement, contributing to successful outcomes in various marketing initiatives.