Bek Ergashev
About Bek Ergashev
Bek Ergashev is a Senior Manager of Marketing Operations and Technology at the American Chemical Society, where he has worked since 2021. He has extensive experience in marketing automation, analytics, and technology, having held various roles at companies such as Cree and inMotionNow.
Work at American Chemical Society
Bek Ergashev has been serving as the Senior Manager of Marketing Operations and Technology at the American Chemical Society since 2021. In this role, he focuses on enhancing marketing strategies through technology and analytics. His responsibilities include overseeing marketing operations and implementing effective marketing technologies to optimize campaigns and improve engagement.
Previous Experience in Marketing
Before joining the American Chemical Society, Bek Ergashev held several marketing positions. He worked at Cree as a Marketing Automation and Analytics Specialist from 2016 to 2018, followed by a brief tenure as Marketing Automation Manager. His earlier roles include Inbound Marketing Manager at inMotionNow, Partner Marketing Specialist at The Channel Company, and various positions that contributed to his extensive experience in marketing operations.
Education and Expertise
Bek Ergashev earned a Bachelor of Science degree from UNC Kenan-Flagler Business School, completing his studies from 2007 to 2011. He possesses expertise in implementing and optimizing marketing technology platforms, including Eloqua, Pardot, and Salesforce Marketing Cloud. His skills extend to using analytics tools such as Google Analytics and Adobe Analytics to derive marketing insights.
Technical Skills in Marketing
Bek Ergashev is proficient in managing email marketing campaigns using platforms like Mailchimp, ConstantContact, and SendGrid. He has a strong foundation in HTML and CSS, which allows him to customize email marketing templates effectively. Additionally, he utilizes advanced email testing tools, including Email on Acid and Litmus, to ensure optimal email deliverability and performance.
Background in Digital Marketing
Bek Ergashev has a solid background in digital marketing, with experience in PPC advertising on platforms like Google AdWords and Bing Ads. He engages in social media marketing and advertising across various platforms, including Twitter, LinkedIn, and Facebook. His diverse experience in marketing roles has equipped him with a comprehensive understanding of the digital marketing landscape.