Carly Ziegler
About Carly Ziegler
Carly Ziegler is a Marketing Manager at the American Chemical Society, where she utilizes advanced data analytics to enhance marketing efforts and improve return on investment. She holds a Bachelor of Arts in Political Science from La Salle University and a Master of Arts in Politics from Newcastle University.
Work at American Chemical Society
Carly Ziegler serves as the Marketing Manager at the American Chemical Society (ACS) since 2020. In this role, she utilizes advanced data analytics to optimize marketing efforts and improve return on investment (ROI). Ziegler has developed and implemented marketing strategies that have successfully increased engagement with ACS's digital platforms. She coordinates cross-functional teams to launch marketing campaigns and presents marketing insights and strategies at internal conferences and workshops. Additionally, she contributes to ACS's sustainability initiatives through innovative marketing approaches.
Education and Expertise
Carly Ziegler holds a Bachelor of Arts in Political Science and Government from La Salle University, where she studied from 2007 to 2011. She furthered her education by obtaining a Master of Arts in Politics from Newcastle University, completing her studies in 2012. Ziegler's academic background provides her with a strong foundation in analytical thinking and strategic planning, which she applies in her marketing role at ACS.
Previous Experience at Taylor & Francis Group
Before joining the American Chemical Society, Carly Ziegler worked at Taylor & Francis Group. She held the position of Associate Marketing Manager from 2016 to 2019 and previously served as a Journals Marketing Associate from 2013 to 2015. During her tenure, she was involved in developing marketing strategies that enhanced engagement and visibility for the company's journals.
Background in Health Marketing
Carly Ziegler began her career as a Team Support Manager at Concentric Health Experience, where she worked for six months in 2015. This role involved coordinating team efforts and supporting marketing initiatives in the healthcare sector. Her experience in health marketing complements her subsequent roles in academic and scientific marketing.