Emily Goodman
About Emily Goodman
Emily Goodman is an Audience Development Marketing Associate at the American Chemical Society, with a diverse background in marketing and event management across various organizations. She holds a Bachelor's degree in Mass Communication/Media Studies from Winthrop University and has demonstrated expertise in digital marketing, graphic design, and content creation.
Current Role at American Chemical Society
Emily Goodman serves as the Audience Development Marketing Associate at the American Chemical Society since 2021. In this role, she focuses on strategies to engage and grow the audience for the organization. Her responsibilities include developing marketing initiatives and utilizing various digital platforms to enhance audience interaction.
Previous Experience in Marketing and Event Management
Emily Goodman has a diverse background in marketing and event management. She worked at Morris Media Network in several roles, including Marketing and Circulations Manager and Regional Manager for Hospitality Relations, where she achieved a notable email marketing campaign open rate of 30%. Additionally, she served as an Event Manager at Leading Authorities, Inc. and held positions at New Signature and Cognizant Microsoft Business Group, contributing to various marketing and communication efforts.
Educational Background in Mass Communication
Emily Goodman earned her Bachelor's degree in Mass Communication/Media Studies from Winthrop University. This educational foundation has equipped her with skills in writing effective blog entries and press releases, enhancing her capabilities in marketing communication.
Technical Skills and Software Proficiency
Emily Goodman is proficient in various marketing automation software, including Constant Contact, Mailchimp, Hootsuite, and Hubspot. She quickly adapts to new technologies and software, with experience in content management systems (CMS) and customer relationship management (CRM) systems. Her graphic design skills enable her to create marketing materials such as event invitations and conference directories.
Early Career and Internships
Emily Goodman began her career with internships and assistant roles in the media and marketing sectors. She worked as a Communications and Event Planner Intern at Continental and held positions at iHeartMedia and Beasley Broadcast Group as a Promotions Assistant. These early experiences laid the groundwork for her subsequent roles in marketing and audience development.