Karen Yeo
About Karen Yeo
Karen Yeo is a Senior Marketing Manager for the Asia Pacific region at the American Chemical Society, where she has worked since 2016. She has extensive experience in marketing and management, having held various roles at Cambridge University Press and McGraw-Hill Education.
Current Role at American Chemical Society
Karen Yeo serves as the Senior Marketing Manager for the Asia Pacific region at the American Chemical Society. She has held this position since 2018, contributing to the organization's marketing strategies and initiatives for six years. Her role involves overseeing marketing operations and enhancing the society's presence in the Asia Pacific market.
Previous Experience at Cambridge University Press
Karen Yeo has extensive experience at Cambridge University Press, where she worked in various marketing roles from 2001 to 2015. Her positions included Assistant Marketing Controller, Marketing Controller, Senior Marketing Controller, and Senior Marketing Manager for Academic Publishing. This tenure provided her with a strong foundation in academic and professional marketing.
Experience at McGraw-Hill Education
Before joining the American Chemical Society, Karen Yeo worked at McGraw-Hill Education as the Sales and Marketing Operations Manager for the Asia Pacific region. She held this position for seven months in 2015 and 2016, where she managed sales and marketing operations, further enhancing her expertise in the educational publishing sector.
Educational Background
Karen Yeo has a diverse educational background. She studied Business & Management Studies at the University of Bradford in the UK, earning an Honours Degree from 1999 to 2001. Additionally, she completed a program in Digital Marketing at NUS Business School Executive Education in 2020, focusing on optimizing digital return on investment. Her early education includes attendance at St Theresa's Convent and Jurong Institute.