Katherine Dirks
About Katherine Dirks
Katherine Dirks is a Relationship Manager at the American Chemical Society, where she has worked since 2019. She has a background in marketing and analytics, with previous roles at Remedy Health Media and Edelman.
Work at American Chemical Society
Katherine Dirks has served as a Relationship Manager at the American Chemical Society (ACS) since 2019. In this role, she has taken on marketing responsibilities for a five-team department, expanding her initial single-team assignment within six months. She has implemented four pilot programs within her first six months at ACS, showcasing her ability to drive initiatives forward. Additionally, she has supported the strategic planning of ACS projects, which includes developing exhibit strategies for ACS National Meetings and other trade shows.
Previous Experience in Marketing
Before joining ACS, Katherine Dirks worked at Remedy Health Media as a Senior Marketing Coordinator from 2014 to 2019. During her tenure, she focused on marketing strategies in New York, New York. Prior to that, she was a Digital Intern at Edelman for six months in 2013, where she gained valuable experience in digital marketing. She also worked as a Marketing Coordinator at Tischlerbise, Inc. from 2011 to 2013, contributing to marketing efforts in Bethesda, Maryland.
Education and Expertise
Katherine Dirks earned her Bachelor of Arts and Bachelor of Science degrees in Business Administration, Marketing, and International Business from Elon University, where she studied from 2007 to 2011. Her educational background provides a solid foundation for her career in marketing and relationship management. This diverse academic experience supports her expertise in developing marketing strategies and analyzing campaign effectiveness.
Skills in Data Analysis and Reporting
In her current role at ACS, Katherine Dirks has developed sophisticated reporting using Adobe Analytics to track the effectiveness of campaign tactics. This skill allows her to analyze data and make informed decisions regarding marketing strategies. Her ability to implement data-driven approaches enhances the overall effectiveness of marketing initiatives within her department.