Michelle Williams, Des
About Michelle Williams, Des
Michelle Williams serves as the Senior Manager of Audience Marketing at the American Chemical Society, where she leads strategic marketing initiatives. With a diverse background in marketing and production across various organizations, she specializes in data-driven strategies to enhance audience engagement and growth.
Current Role at American Chemical Society
Michelle Williams serves as the Senior Manager of Audience Marketing at the American Chemical Society. In this role, she leads strategic audience marketing initiatives that target various sectors, including Diversity, Equity, Inclusion, and Respect (DEIR), Outreach, Industry, Academia, Early Career, and International growth. She has been with the organization since 2022, focusing on driving audience growth, engagement, and membership through data-driven marketing strategies.
Previous Experience at American Chemical Society
Prior to her current position, Michelle Williams worked at the American Chemical Society as the Global Marketing Events Manager from 2018 to 2022. In this capacity, she managed marketing events on a global scale, contributing to the organization’s outreach and engagement efforts. Her experience in event marketing has equipped her with skills essential for her current role.
Career Background at BET.com
Michelle Williams has an extensive background at BET.com, where she held multiple roles over several years. She began as an Associate Television Producer from 1998 to 2000, then transitioned to Product Manager & Producer from 2000 to 2002. Following that, she served as Sr. Interactive Community Producer from 2002 to 2005, and later as Director of Community and BET Shows Convergence Marketing/Producer from 2005 to 2008. Her diverse roles at BET.com provided her with a strong foundation in media production and community engagement.
Education and Training
Michelle Williams studied Fine/Studio Arts at the University of Southern California, where she participated in an exchange program. Additionally, she attended Howard University for her undergraduate studies. She further enhanced her leadership skills by graduating from the Impact Center's Women's Executive Leadership program, which focuses on empowering women in leadership roles.
Experience in Marketing and Consulting
In addition to her roles at BET.com and the American Chemical Society, Michelle Williams has worked in various marketing and consulting positions. She was a Senior Program Manager at AOL from 2008 to 2010 and served as a Senior Manager of Marketing Services/Producer at Blackboard from 2015 to 2018. She also worked as a Consultant in Web Services at Blackboard for seven months in 2014. Her experience spans strategic marketing, audience engagement, and data analysis.