Wendy Wise
About Wendy Wise
Wendy Wise serves as the Senior Director of Journal and Content Marketing at the American Chemical Society, where she has worked since 2011. With a background in marketing and management, she has held various roles in the field, including Vice President of Sales and Marketing at Innovative Research and General Manager at 89.1 WIDR FM.
Current Role at American Chemical Society
Wendy Wise serves as the Senior Director of Journal and Content Marketing at the American Chemical Society. She has held this position since 2011, contributing to the organization for over 13 years. In this role, she focuses on developing marketing strategies that enhance the visibility and reach of ACS publications. Her leadership has been instrumental in creating impactful campaigns that resonate with the scientific community.
Previous Experience at Science Magazine
Prior to her current role, Wendy Wise worked at Science Magazine, which is part of the American Association for the Advancement of Science. She served as Marketing Associate III from 2005 to 2011, where she gained valuable experience in marketing within the scientific publishing sector. This six-year tenure provided her with insights into audience engagement and content promotion.
Background in Radio at Western Michigan University
Wendy Wise was the General Manager at 89.1 WIDR FM, the student-run radio station at Western Michigan University, from 2003 to 2005. This role allowed her to develop skills in media management and communication. Her involvement in radio complemented her academic pursuits in journalism.
Educational Background in Journalism
Wendy Wise earned her Bachelor of Arts degree in Journalism from Western Michigan University, studying from 2000 to 2005. This educational background provided her with a solid foundation in communication, writing, and media practices, which she has applied throughout her career in marketing and content strategy.
Achievements in Marketing and Leadership
Wendy Wise has achieved notable recognition for her work in marketing. She received the highest score in the marketing department for employee support for diversity in the 2020 employee engagement survey. Additionally, she developed a digital-first, inclusive global marketing team that significantly increased lead generation and new subscriptions. Her leadership also led to the FOLIO award-winning ACS Publications brand campaign 'Personal Stories of Discovery', which garnered over 18 million impressions.