Yiwen (Kaya) Tang, Ma
About Yiwen (Kaya) Tang, Ma
Yiwen (Kaya) Tang, Ma is a UI/UX Designer and Developer with a strong background in media and public relations. She has supervised citizen journalists, produced popular videos, and currently leads UX design and research at a startup and the American Chemical Society.
Work at American Chemical Society
Currently, Yiwen (Kaya) Tang serves as a UI/UX Designer/Developer at the American Chemical Society. She has been in this role since 2021, contributing to the Washington DC-Baltimore Area. In her position, she focuses on enhancing user experience through interface design and development. Her responsibilities include creating interactive mockups and conducting user research to inform design decisions.
Education and Expertise
Yiwen Tang holds a Master of Arts in Culture, Communication & Technology from Georgetown University, where she studied from 2019 to 2021. She also earned a Bachelor of Arts in Broadcast Journalism from Shanghai International Studies University, completing her studies from 2014 to 2018. Her educational background equips her with expertise in both qualitative and quantitative research methods, which she applies in her current role.
Background in Media and Production
Before her current roles, Yiwen Tang gained experience as a media company operation supervisor, where she supervised over 20 citizen journalists and produced 15 videos that garnered more than a million views. She also interned at Canxing Productions in Shanghai for three months in 2016, where she gained insights into production processes. Additionally, she worked at Hill+Knowlton Strategies in public relations communication from 2018 to 2019.
Achievements in UX Design
In her role as a UX Design & Research Lead at a startup, Yiwen Tang developed research plans and designed interfaces. Notably, she created a UX proposal for redesigning the onboarding process, which was successfully launched in the Apple Store. Her work demonstrates her ability to integrate user-centered design principles into practical applications.
Marketing and Communication Skills
Yiwen Tang possesses a strong marketing background, particularly in storytelling and communication. Her experiences in the public relations and media industry have enhanced her ability to convey messages effectively. This skill set supports her work in UX design, where understanding user needs and crafting compelling narratives are essential.