David Tabata
About David Tabata
David Tabata is a Marketing Manager at American Electric Power, where he has worked since 2008. He specializes in integrating distributed generation resources into consumer programs and managing marketing strategies for energy efficiency initiatives.
Work at American Electric Power
David Tabata has served as Marketing Manager at American Electric Power since 2008. In this role, he is responsible for developing and managing marketing and communications plans for energy efficiency programs. His work includes overseeing the deployment of Advanced Metering Infrastructure (AMI), which encompasses SMART Meter and Home Area Network initiatives. Tabata also contributes to business plans that integrate distributed generation resources into consumer programs, ensuring alignment with organizational goals.
Previous Experience at Direct Energy
Before joining American Electric Power, David Tabata worked at Direct Energy as Marketing Strategy-North America from 2007 to 2008. During his tenure, he focused on marketing strategies that supported the company's objectives in the North American market. This experience provided him with valuable insights into the energy sector, which he later applied in his current role.
Education and Expertise
David Tabata earned a Bachelor of Science in Business Administration (BSBA) from The Ohio State University. His educational background has equipped him with the necessary skills to excel in marketing management within the energy sector. His expertise includes developing marketing strategies, managing customer satisfaction, and implementing data-driven approaches to meet business requirements.
Marketing Department Leadership
At American Electric Power, David Tabata formed a Marketing Department that provides leadership and strategic marketing direction to seven Operating Companies across an 11-state area. This initiative has enhanced the company's marketing capabilities and ensured a cohesive approach to energy efficiency programs. His leadership has been instrumental in maintaining high customer satisfaction and low churn rates in Energy Efficiency and Demand Response programs.
Data Management and Evaluation Systems
David Tabata maintains and enhances a datamart/data mining program that tracks and evaluates energy targets. This system is designed to adapt to changing business requirements, providing essential measurements that inform marketing strategies and operational decisions. His focus on data management supports the overall effectiveness of energy efficiency initiatives at American Electric Power.