David Tabata
About David Tabata
David Tabata serves as the Manager of Consumer Programs, Marketing, and Customer Experience at AEP Ohio, where he has worked since 2008. He holds a BSBA in Business Administration and Management from The Ohio State University and has extensive experience in marketing and program management.
Work at American Electric Power
David Tabata serves as the Manager of Consumer Programs, Marketing, and Customer Experience at American Electric Power (AEP Ohio). He has held this position since 2008, contributing to the company's marketing strategies and customer engagement initiatives. His role involves managing a consumer programs portfolio with an annual budget exceeding $40 million. Tabata has played a key role in developing business plans that integrate distributed generation resources, such as solar and wind, into consumer programs, enhancing AEP Ohio's service offerings.
Education and Expertise
David Tabata studied at The Ohio State University, where he earned a Bachelor of Science in Business Administration (BSBA) with a focus on Business Administration and Management from 1980 to 1984. His educational background provides a foundation for his expertise in marketing and customer experience within the energy sector. Tabata's knowledge is further supported by his extensive experience in various marketing roles throughout his career.
Previous Work Experience
Before joining American Electric Power, David Tabata held marketing positions at CompuServe from 1990 to 1993 and Direct Energy from 2006 to 2008. His experience at CompuServe involved marketing initiatives that contributed to the company's growth during the early years of the internet. At Direct Energy, he focused on marketing strategies that aligned with the company's objectives before transitioning to his current role at AEP Ohio.
Achievements in Marketing and Customer Experience
In his current role, David Tabata has developed marketing and business plans for programs that engage national retailers, the construction industry, and environmental firms. He has built and managed a customer experience effort aimed at improving the customer journey map. Additionally, he formed a Marketing Department to provide strategic marketing direction to seven operating companies across an 11-state area, demonstrating his leadership and strategic planning capabilities.
Data Mining and Evaluation Programs
David Tabata has maintained and enhanced a data mining program that tracks and evaluates systems to meet changing business requirements. This program is essential for measuring energy targets and ensuring that AEP Ohio's consumer programs are effective and aligned with the company's goals. His focus on data-driven decision-making supports the continuous improvement of customer programs and marketing strategies.