Holly Koskinen 🌈
About Holly Koskinen 🌈
Holly Koskinen is a Senior Interactive Designer at American Electric Power, recognized for her expertise in UX design and coding. She has a Bachelor of Fine Arts in Graphic Design and has led significant projects that improved customer satisfaction and established design systems.
Work at American Electric Power
Holly Koskinen has served as a Senior Interactive Designer (Senior UX Designer) at American Electric Power since 2017. In this role, she has focused on enhancing user experience across digital platforms. She established the company's first-ever Design System, which ensures consistent user experience implementation. Koskinen has led design thinking sessions and collaborated with various project teams and stakeholders to improve customer journeys. Her work has included launching a multi-million dollar customer mobile application that serves seven operating companies and reaches 500 million customers.
Previous Experience in Design and Marketing
Before joining American Electric Power, Holly Koskinen held several positions in the design and marketing field. She worked as a Senior Art Director at Cult Marketing from 2013 to 2015, and as an Art Director at Ryan Partnership from 2011 to 2013. Earlier in her career, she was a Graphic Designer/Production at AME Advertising Made Easy from 2005 to 2009. Additionally, she served as a Contract Senior UX Designer at TEKsystems for OhioHealth in 2016-2017. These roles contributed to her extensive experience in interactive design and user experience.
Education and Expertise
Holly Koskinen earned a Bachelor of Fine Arts (B.F.A.) in Graphic Design from the Columbus College of Art & Design. She possesses expertise in various coding languages, including HTML, CSS, JavaScript, and Bootstrap. Her technical skills enable her to collaborate effectively with integration teams and APIs. Koskinen utilizes user testing, analytics, and research methodologies to enhance customer satisfaction and improve customer journeys.
Achievements in User Experience Design
Holly Koskinen has led significant initiatives that have improved user experience and customer satisfaction. She successfully led a team to redesign all seven customer-facing websites, achieving a 25.5% improvement in the Digital Ease-of-Use score. Additionally, she restructured and pitched a project for the CIS Replacement Team, securing $2 million in initial funding after previous failures. Her contributions were recognized when she received the 'Collaboration & Engagement' Award as a Sustainability Champion in the 2020 Corporate Accountability Report.