Melissa Ramaley
About Melissa Ramaley
Melissa Ramaley serves as the Principal Social Media Analyst at American Electric Power, where she specializes in transforming social media interactions into actionable insights. With a background in journalism and experience in social media management, she enhances customer engagement through effective content strategy and data analysis.
Work at American Electric Power
Melissa Ramaley has served as the Principal Social Media Analyst at American Electric Power since 2018. In this role, she focuses on transforming social media interactions into actionable insights, enhancing customer engagement across various platforms. Her responsibilities include contributing to the service infrastructure and strategy, utilizing her skills in social listening and content strategy to drive effective communication.
Previous Experience at Huntington National Bank
Prior to her current position, Melissa worked as the Social Media Manager at Huntington National Bank from 2015 to 2018. During her three years in this role, she was based in the Columbus, Ohio area. Her work involved managing the bank's social media presence and developing strategies to engage with customers effectively.
Experience at Media Network of Central Ohio
Melissa Ramaley was employed as an Online Editor at the Media Network of Central Ohio from 2012 to 2015. Over the course of three years, she developed her skills in content creation and online engagement, which laid the foundation for her subsequent roles in social media management.
Education and Expertise
Melissa holds a Bachelor's Degree in Journalism and Mass Communication from Kent State University, where she studied from 2000 to 2004. Her educational background in journalism enhances her ability to craft compelling narratives for social media, combining storytelling with data analysis to improve customer engagement.
Skills in Social Media Management
Melissa possesses expertise in Sprinklr administration, a leading social media management platform. Her skills in social listening and content strategy are integral to her role at American Electric Power, where she focuses on enhancing customer interactions and engagement through social media.