Tawn Earnest
About Tawn Earnest
Tawn Earnest serves as the Manager of Marketing Communications at American Electric Power, where he leads a copywriting team and develops marketing strategies. With a background in corporate communications across various industries, he specializes in creating engaging content that simplifies complex technical information for customers.
Work at American Electric Power
Tawn Earnest serves as the Manager of Marketing Communications at American Electric Power (AEP), a position held since 2018. In this role, Earnest leads a copywriting team to develop marketing communication strategies that support various business units within the company. This includes managing content for a redesigned economic development website. Earnest has also previously worked as a Communications Consultant, Principal at AEP from 2016 to 2018, where responsibilities included promoting the company's leadership in emerging markets, such as advocating for electric vehicle charging stations and net metering for solar panel customers.
Education and Expertise
Tawn Earnest has a strong educational background, having studied at the Massachusetts Institute of Technology (MIT) Sloan Executive Education, where Earnest achieved a certification in Digital Marketing Analytics. Additionally, Earnest holds a Bachelor of Arts degree from the University of California, Los Angeles, with a focus on Philosophy and Political Science. This educational foundation supports Earnest's expertise in coordinating integrated marketing campaigns and advising content creators on brand voice within the utilities sector.
Background in Corporate Communications
Tawn Earnest has extensive experience in corporate communications across various industries. Prior to joining American Electric Power, Earnest held several key positions, including Director of Public Relations and Events at The Limited Stores from 2012 to 2015, and Manager of Corporate Communications at Food Lion from 1995 to 1999. Earnest also worked at Dollar General as Director of Public Relations from 2004 to 2005 and as Senior Director of Corporate Communications from 2005 to 2012. This diverse background has equipped Earnest with the skills necessary to translate technical information into engaging content.
Achievements in Marketing and Communications
Throughout Tawn Earnest's career, significant contributions have been made in the field of marketing and communications. At American Electric Power, Earnest has played a crucial role in advocating for the company's initiatives related to electric vehicles and solar energy. This includes efforts to promote charging stations and net metering options for customers. Earnest's ability to translate complex technical features into accessible content has aided customers in making informed decisions, showcasing a commitment to effective communication in a heavily regulated industry.