John Hasselle
About John Hasselle
John Hasselle serves as the Director of Marketing Planning & Strategy at American Home Shield, where he has worked since 2019. He has a background in digital marketing and strategy, with previous roles at TruGreen and ServiceMaster.
Work at American Home Shield
John Hasselle has served as the Director of Marketing Planning & Strategy at American Home Shield since 2019. In this role, he has developed a comprehensive competitor insights framework to enhance understanding of market trends. He has optimized marketing investments across multiple channels, contributing to significant growth for the company. Additionally, he has implemented data-driven consumer insights strategies aimed at improving marketing effectiveness.
Previous Experience in Digital Marketing
Prior to his current role, John Hasselle worked at TruGreen as the Director of Digital Marketing from 2016 to 2019. He also held the position of Senior Manager of Digital Marketing at TruGreen from 2014 to 2016. His experience in the Greater Memphis Area includes optimizing marketing strategies to drive growth and enhance brand visibility.
Career Background in Strategy and Marketing
John Hasselle has a diverse background in strategy and marketing. He worked at ServiceMaster as a Strategy Analyst from 2008 to 2011 and later as Manager of Digital Marketing from 2011 to 2013. His early career included an internship at KPMG as an Audit Intern in 2007, where he gained foundational experience in business analysis.
Education and Expertise
John Hasselle earned his Master of Business Administration from The University of Memphis, where he studied Business Administration from 2006 to 2008. His educational background supports his expertise in marketing planning and strategy, equipping him with the skills necessary for his roles in various organizations.