David Morgan

A VP, Senior Marketing Business Analyst @ American National Bank of Texas

About David Morgan

David Morgan serves as the AVP, Senior Marketing Business Analyst at American National Bank of Texas, where he has worked since 2021. He has a diverse background in marketing and business analysis, with previous roles at companies such as Bank of America and Frito-Lay.

Work at American National Bank of Texas

David Morgan currently holds the position of AVP, Senior Marketing Business Analyst at American National Bank of Texas. He has been in this role since 2021, contributing to the bank's marketing strategies and business analysis efforts. His responsibilities include creating and providing various reports to senior management, which encompass daily, weekly, monthly, and quarterly metrics. Morgan's role is pivotal in supporting data-driven decision-making within the organization.

Previous Experience in Marketing and Business Analysis

David Morgan has a diverse background in marketing and business analysis. He worked at Bank of America as Vice President, Consumer Product Strategy Manager from 2011 to 2017. Prior to that, he served as a Business Operations Analyst at One Technologies from 2007 to 2010 and as a Senior Marketing Analyst-Consumer Insights at MediaCart Holdings, Inc. from 2006 to 2007. His earlier roles include a Marketing Analyst position at VarTec Telecom and a Contractor role at Frito-Lay.

Education and Expertise

David Morgan holds a Bachelor of Business Administration (BBA) in Marketing from Texas State University, where he studied from 1984 to 1986. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing from Concordia University-Wisconsin, completing his studies from 2000 to 2004. Morgan has expertise in utilizing SQL, data cubes, and statistical tools for data extraction and analysis, which supports his analytical work in marketing.

Background in Business Development and Analysis

Before his extensive experience in marketing, David Morgan worked as a Business Development Analyst for Alcatel from 2000 to 2002. He began his career in the marketing field as a Marketing Analyst at VarTec Telecom from 2002 to 2003. His early career also included a contractor position at Frito-Lay in 2006. This varied background has equipped him with a comprehensive understanding of both marketing and business operations.

Reporting and Documentation Responsibilities

In his current role at American National Bank of Texas, David Morgan is responsible for managing the flow of technical documents through a detailed review process. He ensures thorough documentation of research methodology, analysis, results, and recommendations. This aspect of his work is crucial for maintaining the integrity and clarity of data used in strategic decision-making.

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