Loretta Cranbourne, Cae, Cdmp
About Loretta Cranbourne, Cae, Cdmp
Loretta Cranbourne serves as the Managing Director of Membership, Marketing & Sales at the American Society of Civil Engineers, where she has worked since 2010. She holds an MBA from Columbia Business School and has extensive experience in marketing and sales, including previous roles at Merck and Susan Davis International.
Work at American Society of Civil Engineers
Loretta Cranbourne has served as the Managing Director of Membership, Marketing & Sales at the American Society of Civil Engineers since 2010. In this role, she has been responsible for overseeing various revenue areas, including Affinity programs, Advertising sales, Corporate sales, and Sponsorship/Exhibit sales. She leads marketing efforts for Continuing Education programs and overall branding initiatives, contributing to the organization's strategic objectives. As part of the Senior Leadership team, she aligns the organization around membership, marketing, and sales goals.
Education and Expertise
Loretta Cranbourne holds an MBA from Columbia Business School, where she studied Marketing and Management from 1998 to 2000. In 2020, she completed an Executive Education program at the same institution, focusing on Digital Marketing, Customer Engagement, Social Media, Planning, and Analytics. Additionally, she earned a Bachelor of Arts degree in History with a minor in Chinese from Georgetown University, where she studied from 1992 to 1996. Her educational background supports her expertise in marketing and management within professional organizations.
Previous Work Experience
Before joining the American Society of Civil Engineers, Loretta Cranbourne held several positions in the marketing field. She worked as a Product Manager at Merck from 1999 to 2006, where she gained valuable experience in product management. Following that, she served as Associate Vice President at Lipman Hearne for one year in 2008-2009. Additionally, she was an Associate Account Executive at Susan Davis International from 1996 to 1998. These roles contributed to her extensive experience in marketing and management.
Leadership and Management Skills
In her current role, Loretta Cranbourne demonstrates executive-level experience in leadership and management. She is part of the Senior Leadership team at the American Society of Civil Engineers, where she plays a crucial role in aligning the organization with its membership, marketing, and sales objectives. Her responsibilities include overseeing multiple revenue areas and leading marketing initiatives, showcasing her ability to manage complex organizational functions effectively.