Tony Sun
About Tony Sun
Tony Sun is a Senior Manager of Digital Marketing at American Tower, with a strong background in digital performance marketing and demand generation. He holds an MBA and has extensive experience in both B2B and B2C environments, alongside certifications in public speaking and project management.
Current Role at American Tower
Tony Sun serves as the Senior Manager of Digital Marketing at American Tower, a position he has held since 2022. In this role, he focuses on enhancing the company's digital marketing strategies and performance. His responsibilities include overseeing digital marketing initiatives and managing various aspects of digital performance marketing and demand generation. He operates from Woburn, Massachusetts, contributing to the company's marketing objectives.
Professional Experience in Digital Marketing
Tony Sun has extensive experience in both B2B and B2C marketing environments. His career includes significant roles such as Director of Global Demand Generation at MediaMath from 2014 to 2016 and Associate Director of Digital Performance Marketing at AT&T from 2019 to 2022. He has also held positions at V12 Data, SYSPRO USA, and Dun & Bradstreet, where he focused on demand generation and digital marketing strategies.
Educational Background
Tony Sun studied at Boston University and holds a Master of Business Administration (MBA) from the University of Massachusetts. He also achieved a degree in Business Economics and Mathematics from the University of Massachusetts, Amherst. His educational background provides a strong foundation for his expertise in marketing and analytics.
Certifications and Skills
Tony Sun holds a Toastmaster Public Speaker Certification, demonstrating his skills in public speaking and communication. He is also certified in various advanced marketing and analytics platforms, including Google Adwords, Microsoft Bing, Tableau, Marketo, Salesforce, HubSpot, and MediaMath. Additionally, he possesses a Project Management Professional (PMP) Certification, indicating his proficiency in project management.
Expertise in Data and Analytics
Tony Sun is recognized for his expertise in data governance and integrity, ensuring high-quality data management and utilization. He is skilled in data analytics and multi-touch attribution, which supports data-driven decision-making and performance measurement. His proficiency in marketing automation and CRM enhances customer relationship management and marketing efficiency.