Laurie Frake
About Laurie Frake
Laurie Frake is a seasoned marketing executive with over 25 years of experience in brand development and digital marketing across multiple industries.
Vice President of Marketing - General Practice
Laurie Frake holds the position of Vice President of Marketing, focusing on General Practice. In this role, she applies her extensive marketing expertise to drive the strategic direction and growth of the company's marketing initiatives. Frake's responsibilities include overseeing marketing campaigns, implementing brand development strategies, and enhancing the company's market presence in various industries. Her strategic input is critical in achieving the organization's objectives and ensuring long-term business success.
Marketing Experience and Expertise
With over 25 years of marketing experience, Laurie Frake has achieved significant milestones in brand development and growth. She has an impressive track record working with well-known consumer brands across diverse industries, including veterinary, pet retail, travel, and automotive. Frake specializes in digital marketing, utilizing her skills to help companies launch their first websites and develop comprehensive omnichannel strategies that drive revenue growth and improve customer experiences.
Business Process Re-Engineering
Laurie Frake has played a vital role in re-engineering business processes to enhance customer satisfaction and retention. Her efforts have led to improved lifetime value for customers, highlighting her ability to strategically adjust operations to meet customer needs. By refining business processes, she ensures that companies can maintain competitive advantages while delivering superior customer experiences.
Volunteer Work with Animal Rescue Groups
Outside of her professional obligations, Laurie Frake is actively involved in volunteering with animal rescue and rehabilitation groups. Her commitment to animal welfare illustrates her dedication to community service and her passion for helping animals in need. This volunteer work aligns with her professional interests in the veterinary and pet retail industries, providing additional insights into customer engagement and brand alignment in these sectors.
Personal Interests
Laurie Frake enjoys spending her free time outdoors, engaging in activities such as gardening and hiking. She often hikes with her husband and their two dogs, Mellow and Shamus. These personal interests contribute to her well-rounded lifestyle, offering a balance between her professional and personal life.