Katia Young, Cmp, Vemm
About Katia Young, Cmp, Vemm
Katia Young is a Marketing Events Manager at Americold Logistics, LLC, with extensive experience in event planning and marketing. She has held various roles in organizations such as the Atlanta Convention & Visitors Bureau and AirWatch by VMware, contributing to her expertise in managing events and developing marketing strategies.
Current Role at Americold Logistics
Katia Young serves as the Marketing Events Manager at Americold Logistics, LLC. since 2017. In this role, she is responsible for managing the company's participation in facility ground breakings and grand openings. She develops sales collateral for events, supporting Americold's marketing and sales efforts. Additionally, she is involved in pre and post-event communications, ensuring comprehensive engagement strategies for event attendees. Katia utilizes inbound marketing software platforms such as HubSpot, At-Event, and Salesforce to build campaigns and create calls to action.
Previous Experience in Event Management
Katia Young has extensive experience in event management, having worked in various roles across different organizations. She was an Events Marketing Professional at TSYS from 2015 to 2017 and an Assistant Manager of Events at Cinemark from 1998 to 2000. Her role at the Atlanta Convention & Visitors Bureau included serving as an International Tourism Specialist and a Consumer Markets Specialist, where she focused on event planning, fundraising, and social media campaigns. This diverse background has equipped her with skills in coordinating and organizing successful events.
Education and Expertise
Katia Young holds multiple degrees in marketing and communications. She achieved a Master's Degree in International Marketing from ESPM Escola Superior de Propaganda e Marketing and a Bachelor's Degree in Communications from the same institution. Additionally, she studied Event Planning at Emory University. Her educational background supports her expertise in marketing strategies, event management, and cross-cultural communication.
Analytical Skills in Event Management
In her role as Marketing Events Manager, Katia Young is responsible for tracking budgets and analyzing data to improve future events. This highlights her analytical skills in event management, allowing her to assess the effectiveness of events and make informed decisions for future planning. Her ability to analyze data contributes to the overall success of the events she manages.
Diverse Background in Marketing Roles
Katia Young has held various marketing roles throughout her career. She worked as a Marketing Coordinator at Telefónica Brasil, where she focused on business and marketing strategy, and as a Marketing Supervisor at CI - Central de Intercâmbio. Her experience also includes a position as a Product Marketing and Localization project manager at AirWatch by VMware. This diverse background has provided her with a comprehensive understanding of marketing and event coordination.