John M. Piedrahita
About John M. Piedrahita
John M. Piedrahita serves as the Chief Marketing Officer for Consumer Brands at Amherst Holdings, where he focuses on creating cohesive consumer branding and enhancing customer experiences. He has extensive marketing experience across various companies and holds multiple degrees in management, public relations, and social communication.
Current Role at Amherst Holdings
John M. Piedrahita serves as the Chief Marketing Officer for Consumer Brands at Amherst Holdings. He has been in this role since 2021, operating primarily out of Austin, Texas, and Washington, DC. His responsibilities include creating a cohesive consumer brand and enhancing the customer experience. His focus on consumer engagement and brand development is integral to the company's marketing strategy.
Previous Experience in Marketing
Before joining Amherst Holdings, John M. Piedrahita held several significant positions in marketing. He worked at Toll Brothers as Vice President of Brand, Marketing & Leasing from 2015 to 2021. Prior to that, he was a Marketing Manager at The Bozzuto Group from 2013 to 2015. His earlier experience includes roles at Sensis as an Account Supervisor and at Delucchi+ as a Senior Account Executive.
Educational Background
John M. Piedrahita has a diverse educational background. He earned a Master of Science (M.S.) in Management with a focus on Organization Development from The Catholic University of America. He also holds a Bachelor of Arts (B.A.) in Journalism, specializing in Public Relations, from the University of North Texas. Additionally, he studied Social Communication at Pontificia Universidad Javeriana, where he received a certificate.
International Experience and Language Skills
John M. Piedrahita studied abroad at Pontificia Universidad Javeriana in Bogota, Colombia, which enhanced his understanding of international markets. He is fluent in Spanish, allowing him to effectively connect with diverse consumer markets and broaden his marketing strategies.
Regional Marketing Perspective
Originally from Texas, John M. Piedrahita brings a unique perspective on regional marketing strategies. His background and experiences across various locations, including Washington, DC, and Fort Washington, PA, contribute to his understanding of different market dynamics and consumer behaviors.