Tony Palacios
About Tony Palacios
Tony Palacios serves as the Sr. Director of Digital Marketing at Amherst Holdings and has extensive experience in digital marketing across various industries, including real estate and finance. He has founded Tank Facts and held multiple leadership roles in marketing and technology, showcasing his expertise in digital strategies and user experience optimization.
Work at Amherst Holdings
Tony Palacios serves as the Senior Director of Digital Marketing at Amherst Holdings, a position he has held since 2020. In this role, he focuses on developing and implementing digital marketing strategies that enhance the company's online presence and drive customer engagement. His work includes leveraging various digital channels to optimize marketing efforts and improve overall performance.
Current Roles in Marketing
In addition to his role at Amherst Holdings, Tony Palacios is also the Director of Marketing Acquisition & Automation at both Main Street Renewal and Bungalo, positions he has held since 2020. His responsibilities include creating and executing marketing strategies that drive customer acquisition and retention. He has extensive experience in digital marketing, which he applies to enhance brand visibility and customer loyalty.
Previous Experience in Marketing and Technology
Tony Palacios has a diverse background in marketing and technology. He worked at Hart Energy Publishing in various roles, including Director of Product Strategy & Marketing, Digital Marketing Manager, and Online Marketing Manager from 2010 to 2015. His experience also includes serving as Director of Marketing and Technology at WestWind Homes from 2016 to 2019, where he focused on integrating marketing strategies with technology solutions.
Education and Expertise
Tony Palacios possesses significant expertise in digital marketing, with a strong focus on web analytics tools such as Google Analytics and Adobe Analytics. He has a comprehensive understanding of digital channels, including SEM, PPC, social media, SEO, retargeting, affiliates, email marketing, and media automation. His knowledge spans various industries, including real estate, oil and gas, home energy, travel, and finance.
Background in Digital Solutions
Tony Palacios has developed a strong background in designing digital solutions aimed at enhancing user experience and fostering brand loyalty. He has experience in managing both in-house and outsourced internet marketing teams and developers. His skills include UI/UX optimization and creating comprehensive digital strategies for both B2B and B2C markets, focusing on customer growth and increasing revenue.