Cynthia Bartra, M.S.
About Cynthia Bartra, M.S.
Cynthia Bartra, M.S., is a Senior Manager of Global Ecommerce at AMIRI, recognized for her data-driven and detail-oriented marketing approach. With a strong background in integrated marketing programs, she has successfully driven sales and maintained brand integrity throughout her career.
Work at AMIRI
Cynthia Bartra has been serving as the Senior Manager of Global Ecommerce at AMIRI since 2020. In this role, she focuses on developing and implementing ecommerce strategies that enhance the brand's online presence and drive sales. Her data-driven approach allows her to analyze market trends and consumer behavior, ensuring that marketing initiatives align with business objectives. Cynthia's experience in the ecommerce sector positions her to effectively manage the complexities of online retail.
Previous Experience in Ecommerce
Before joining AMIRI, Cynthia Bartra held several significant positions in the ecommerce field. She worked as an Ecommerce Specialist at Farfetch from 2018 to 2019, where she contributed to enhancing the online shopping experience. Prior to that, she served as the Ecommerce and Wholesale Manager at Amour Vert from 2011 to 2013. Additionally, she worked at GUESS?, Inc. as a Retail Marketing and Operations Project Manager from 2013 to 2018, focusing on marketing strategies and operational efficiency.
Education and Expertise
Cynthia Bartra holds a Master’s degree in Marketing from the University of Southern California - Marshall School of Business. She also earned a Bachelor’s degree in Communication Studies from Loyola Marymount University. Her educational background equips her with a strong foundation in marketing principles and communication strategies, which she applies in her professional roles. Cynthia's expertise lies in integrating marketing with operations to address business challenges effectively.
Marketing Approach and Philosophy
Cynthia Bartra is recognized for her data-driven and detail-oriented approach to marketing. She emphasizes the importance of maintaining brand integrity while increasing brand awareness. Her belief in the integration of marketing with operations allows her to creatively solve business problems and drive sales through innovative marketing strategies. Cynthia has developed and executed integrated marketing programs that have significantly impacted global shopping behaviors.
Background and Early Career
Cynthia Bartra began her career in the ecommerce sector after completing her education. She studied at Notre Dame High School in San Jose before pursuing higher education. Her early career included a role at Amour Vert, where she gained valuable experience in ecommerce and wholesale management. This foundational experience has contributed to her understanding of the retail landscape and her ability to implement effective marketing strategies.