Karen Scates
About Karen Scates
Karen Scates serves as the Director of Content Marketing Strategy at Ampere, where she has implemented effective content marketing strategies since 2022. With a background in public relations and extensive experience in content marketing, she has significantly improved online presence and web traffic for various organizations.
Work at Ampere
Karen Scates serves as the Director of Content Marketing Strategy at Ampere, a position she has held since 2022. In this role, she has implemented a premiere content marketing strategy and digital campaign that has significantly enhanced the company's online presence. Her focus on strategic content development aligns with Ampere's goals to improve brand visibility and engagement in the competitive tech landscape.
Previous Experience in Content Marketing
Before joining Ampere, Karen worked at SoundHound Inc. as the Senior Content Marketing Manager from 2019 to 2021 and as the Director of Content Marketing from 2021 to 2022. During her tenure, she initiated the company's first SEO strategy, which improved findability and achieved notable SERP rankings. Additionally, she increased web traffic by 76% and marketing qualified leads (MQLs) by 60% in just one month through targeted content marketing efforts.
Education and Expertise
Karen Scates holds a Bachelor of Arts in Public Relations from San Jose State University. She furthered her education at National University, where she earned a CLAD Multi-subject Credential, qualifying her for a teaching credential. Her educational background supports her expertise in content marketing and public relations, enhancing her ability to develop effective communication strategies.
Background in Education and Curriculum Development
Karen has extensive experience in education, having worked at the Santa Clara Unified School District from 1998 to 2014. In this role, she served as a Writer and Editor for Curriculum, as well as an Educator and Team Leader. Her experience in education has contributed to her skills in content creation and strategy, allowing her to effectively communicate complex ideas to diverse audiences.
Entrepreneurial Experience
Karen was the Director and Owner of Gymboree Center in San Jose, California, from 1994 to 1997. This entrepreneurial experience provided her with insights into business operations and customer engagement, which she has applied throughout her career in content marketing and strategy.