Blake Williams 📒
About Blake Williams 📒
Blake Williams is the Founder and CEO of Ampfactor and GrowthStory, with extensive experience in business development and marketing. He currently holds multiple advisory roles and leadership positions across various organizations, emphasizing strategic partnerships and account-based marketing.
Work at Ampfactor
Blake Williams serves as the Founder and CEO of Ampfactor, a position he has held since 2018. Under his leadership, Ampfactor focuses on strategic partnerships and innovative marketing solutions. The company operates from Carmel, Indiana, and emphasizes the orchestration of internal motions to enhance partner contributions to revenue. Williams has been instrumental in shaping the company's vision and direction, leveraging his extensive experience in marketing and business development.
Current Roles and Advisory Positions
In addition to his role at Ampfactor, Blake Williams holds several advisory and leadership positions. He has been a Partner GTM Advisor at Fleak, PartnerOutreach.io, and Nuon since 2024. He also serves as an Advisor at Crossbeam and as a Partner Marketing Mastermind Leader at Partnership Leaders. His involvement in these organizations reflects his commitment to fostering strategic partnerships and enhancing go-to-market strategies.
Education and Expertise
Blake Williams has a strong educational background with multiple degrees. He earned a Master of Business Administration in Innovation and New Venture Management from Clarkson University in 2012. He also holds a Master's degree in Data Science from Southern Methodist University, completed in 2019. Additionally, he obtained a Bachelor of Science in Economics from St. Lawrence University in 2011. His education supports his expertise in marketing, data strategy, and business development.
Professional Background
Blake Williams has a diverse professional background, having worked in various roles across multiple companies. He has held positions at Business Evolution, where he progressed from Director of iBPM to VP of Application Delivery. His earlier experience includes roles at The Goodyear Tire & Rubber Company and Preformed Line Products. Williams also served in the US Army as a Sergeant, which contributed to his leadership skills and strategic thinking.
Insights and Contributions
Blake Williams actively shares insights on marketing strategies, particularly in account-based marketing (ABM) and demand generation. He emphasizes the significance of customer-centric ABM programs and the importance of accessing Ideal Customer Profile (ICP) rich audiences. His writings cover various topics, including challenges in ABM pilot programs and the effectiveness of direct mail in modern marketing. Williams advocates for reducing customer acquisition costs through strategic partnerships and content creation.