Ana Lourenço
About Ana Lourenço
Ana Lourenço is a Product Manager at Amplemarket, with a background in multimedia and social psychology, focusing on leveraging AI and automation to enhance sales processes.
Current Role at Amplemarket
Ana Lourenço currently serves as a Product Manager at Amplemarket. Since August 2022, she has been leveraging AI and automation to enhance sales processes. Her role involves generating high-quality leads, maximizing conversion rates, and utilizing Amplemarket's Buying Intent Signals to identify and prioritize leads. Additionally, she focuses on streamlining outreach efforts, improving engagement rates, and collaborating with sales teams to optimize outbound sales strategies. Ana emphasizes the importance of data-driven decision-making in sales and works on integrating advanced sales tools to eliminate low-value tasks.
Educational Background and Expertise
Ana Lourenço completed her secondary education in science and technology at Colégio D. Dinis from 2008 to 2011. She then pursued higher education at Faculdade de Psicologia e de Ciências da Educação da Universidade do Porto, where she studied for five years, earning an integrated master's degree in social psychology with a specialization in organizational, social, and work psychology. Additionally, she studied multimedia culture and arts at Faculdade de Engenharia da Universidade do Porto, attaining a master's degree. She also completed a curricular internship at the Laboratory of Social Psychology at the Faculty of Psychology and Educational Sciences of the University of Porto, where she specialized in social psychology.
Professional Background
Ana Lourenço has a versatile professional background that spans multimedia and social psychology. Her expertise has equipped her with a unique skill set, enabling her to excel in her current role as a Product Manager at Amplemarket. Before her current position, she garnered substantial experience in social psychology, particularly during her curricular internship at the Laboratory of Social Psychology. Ana's educational and professional experiences have contributed to her strong background in product management, which she now applies to optimize sales processes and enhance operational efficiency within Amplemarket.
Specialization in Organizational Psychology
During her integrated master's degree at Faculdade de Psicologia e de Ciências da Educação da Universidade do Porto, Ana Lourenço specialized in organizational, social, and work psychology. This specialization provided her with an in-depth understanding of how psychological principles can be applied to improve organizational structures, enhance worker productivity, and foster positive social interactions within the workplace. Her training has been instrumental in her approach to product management, where she employs these principles to improve team collaboration, streamline workflows, and implement data-driven sales strategies.