Mike Coates
About Mike Coates
Mike Coates serves as the Executive Vice President at AMW Group Inc., where he has worked since 2006. He specializes in branding and experiential marketing in the entertainment industry, managing projects for multi-platinum artists and corporate clients globally.
Work at AMW Group
Mike Coates has served as Executive Vice President (EVP) at AMW Group Inc. since 2006. In this role, he oversees branding and experiential marketing projects, focusing on innovative strategies within the entertainment sector. His responsibilities include directing international concert tours and exclusive events, demonstrating his expertise in global event management. Coates ensures high standards in all projects through his oversight of corporate marketing, creative works, and brand development.
Education and Expertise
Mike Coates holds a Master of Business Administration (MBA) from Keller Graduate School of Management of DeVry University. He also earned a Bachelor of Science in Entertainment Business from Full Sail University. His educational background provides a strong foundation for his professional expertise in branding, marketing, and event management within the entertainment industry.
Background
Mike Coates has accumulated significant experience in the entertainment industry over his 18 years at AMW Group. His work spans multiple continents, including America, Europe, and Asia, where he has been involved in negotiations for multi-platinum artists and corporate clients. This international exposure has contributed to his understanding of diverse markets and client needs.
Achievements
Throughout his career, Mike Coates has directed international concert tours and exclusive events, showcasing his capabilities in large-scale event management. He engages in various debt and equity financing negotiations, often starting at amounts of $10 million, which highlights his financial acumen and ability to manage substantial projects in the entertainment sector.