Brett Patterson
About Brett Patterson
Brett Patterson is the Lead of Digital Analytics at Amylyx Pharmaceuticals, bringing extensive experience in analytics tools and techniques, including SQL and JavaScript. He has held various roles in digital analytics across multiple companies, demonstrating a strong background in SEO, PPC optimization, and product collaboration.
Current Role at Amylyx Pharmaceuticals
Brett Patterson serves as the Lead, Digital Analytics at Amylyx Pharmaceuticals since 2024. In this role, he focuses on leveraging digital analytics to support the company's strategic objectives. His responsibilities include analyzing data to drive decision-making and optimize digital marketing efforts.
Previous Experience in Digital Analytics
Brett Patterson has extensive experience in digital analytics, having held various positions in the field. He worked as a Senior Solutions Consultant, Data & Analytics at FFW from 2020 to 2021 and as a Digital Analytics Consultant at Siteimprove from 2016 to 2017. He also served as the Associate Director of Digital Analytics at Horizontal Digital from 2021 to 2022 and as the Lead Digital Analytics Consultant at Siteimprove from 2017 to 2020.
Expertise in Analytics Tools and Techniques
Brett possesses expertise in a variety of analytics and optimization tools, including SQL, HTML, RegEx, JavaScript, Hotjar, Clarity, CrazyEgg, and VWO. His skills extend to SEO and PPC optimization, enabling him to effectively analyze and enhance digital marketing strategies.
Educational Background
Brett Patterson studied at Minnesota State University, Mankato, where he earned a Bachelor of Science degree in Mass Communications. His educational background provides a foundation for his career in digital analytics and marketing.
Professional Contributions and Leadership
Brett has been actively involved in the digital analytics community, serving as a chapter leader of the Digital Analytics Association. He has also conducted speaking engagements focused on analytics, sharing his knowledge and insights with industry peers.