Ally Bauerfeld
About Ally Bauerfeld
Ally Bauerfeld is a Senior Amazon Advertising Strategist with over 10 years of experience in eCommerce and digital strategies, specializing in Amazon Advertising for consumer brands. She has a strong background in SEO product content optimization and has held various roles in leading companies, including Best Buy and CITIES Market Studios.
Current Role at AMZ Atlas
Ally Bauerfeld currently serves as a Senior Amazon Advertising Strategist at AMZ Atlas, a position she has held since 2021. In this role, she focuses on developing and executing promotional strategies to enhance product performance on Amazon. Her expertise in Amazon Seller Central and Amazon Vendor Central allows her to optimize product detail pages and create brand stores effectively.
Previous Experience in eCommerce
Prior to her current role, Ally Bauerfeld accumulated extensive experience in eCommerce and digital strategies. She worked at CITIES Market Studios as an Amazon Advertising & Marketing Specialist from 2018 to 2020, and as a Digital Strategy Merchandising Specialist from 2016 to 2018. Her earlier roles include positions at Best Buy as a Content Quality Product Analyst and eCommerce Product Specialist, where she focused on product content optimization.
Education and Certifications
Ally Bauerfeld earned her Bachelor of Science in Business Administration & Marketing from Bemidji State University, studying from 2008 to 2010. She further enhanced her qualifications by completing the Certified Digital Marketing Professional program at the University of St. Thomas in 2018, which lasted for 11 months. This educational background supports her expertise in digital marketing and eCommerce.
Expertise in Amazon Advertising
With over 10 years of experience in eCommerce, Ally Bauerfeld specializes in managing Amazon Advertising strategies for large consumer brands. Her skills include SEO product content optimization and A+ content creation, which enhance visibility and engagement for brands on Amazon. She possesses strong reporting and analytics skills, essential for measuring the success of advertising campaigns.
Career Progression
Ally Bauerfeld's career has seen significant progression through various roles in the eCommerce sector. After her tenure at Best Buy, she joined Griffin International Companies, Inc. and later returned to CITIES Market Studios in multiple capacities. Her diverse experiences have contributed to her comprehensive understanding of digital marketing and advertising strategies within the Amazon ecosystem.