Mac Howard
About Mac Howard
Mac Howard serves as the Chief Revenue Officer at AMZ ATLAS, leveraging over twenty years of sales and marketing experience in the outdoor sports and pet specialty sectors. He has held various leadership roles across multiple companies, focusing on strategy, positioning, and team building.
Current Role at AMZ Atlas
Mac Howard serves as the Chief Revenue Officer at AMZ ATLAS, a position he has held since 2020. In this role, he focuses on driving revenue growth and aligning company strategies with market opportunities. His extensive experience in sales and marketing, particularly within the outdoor sports and pet specialty sectors, supports his efforts in enhancing brand engagement and market presence.
Professional Experience in Sales and Marketing
Mac Howard has over twenty years of sales and marketing experience. He has held various roles, including SE Regional Sales at Beretta USA and Director of Sales at ExpertVoice. His expertise includes leveraging technology platforms to engage target audiences in the Outdoor Sports, Farm & Ranch, and Pet Specialty markets. Additionally, he has managed a portfolio of premium brands valued at over 100 million dollars.
Educational Background
Mac Howard studied at the University of South Alabama, where he focused on Elementary Education from 1995 to 1997. He later attended Faulkner University, earning a Bachelor of Business Administration from 2008 to 2009. Additionally, he completed an Associate degree in General Studies at Wallace Community College Selma from 1993 to 1995. This educational foundation supports his strategic approach in business.
Previous Roles and Responsibilities
Throughout his career, Mac Howard has held several significant positions. He served as VP of Strategic Markets at Brandlive Inc. from 2014 to 2019 and was the SE Regional Sales Director at Coastal Pet Products, Inc. from 2007 to 2008. His role as VP of Client Engagement at Run AMZ from 2019 to 2020 further highlights his leadership in client relations and market strategies.
Skills and Expertise
Mac Howard possesses skills in Strategy and Positioning, Employee Product Advocacy, and Team Building. His strong background in these areas aids in aligning company goals with market opportunities and fostering a productive company culture. His experience in the outdoor sports and pet specialty verticals enhances his ability to drive performance and engagement.