Matt Latendresse
About Matt Latendresse
Matt Latendresse serves as the Chief Operating Officer at AMZ Atlas, where he leverages his expertise in omni-channel sales and digital transformation to enhance client strategies. He has a background in creative entrepreneurship and holds an MBA from MidAmerica Nazarene University.
Work at AMZ Atlas: Succeed with Amazon
Matt Latendresse joined AMZ Atlas in 2020 as the Chief Operating Officer. In this role, she focuses on leveraging Amazon's capabilities within an omni-channel sales strategy. Latendresse has guided clients through significant digital transformations, helping them to optimize their presence on Amazon and enhance their overall sales performance. Her expertise in integrating market and online sales strategies has contributed to increased channel sales and profitability for various brands.
Education and Expertise
Matt Latendresse earned an MBA from MidAmerica Nazarene University. This educational background has equipped her with the knowledge and skills necessary to navigate the complexities of digital sales and marketing. Over the past six years, she has worked closely with brands and organizations, facilitating their transition to Amazon and enhancing their digital sales strategies.
Background
Matt Latendresse began her career as a creative entrepreneur, focusing on designing marketing materials and websites for a diverse clientele that included small businesses and professional athletes. This early experience in creative design and marketing laid the foundation for her later work in digital sales and transformation, allowing her to understand the unique needs of various clients.
Achievements in Digital Transformation
Throughout her career, Matt Latendresse has successfully shepherded clients through large digital transformations. Her ability to align market strategies with online sales initiatives has resulted in measurable improvements in sales performance and profitability for the brands she has worked with. Latendresse's approach emphasizes the importance of integrating Amazon into a broader sales strategy.