Anton Makarov
About Anton Makarov
Anton Makarov is an experienced Amazon Marketing Lead at AMZELL GmbH, specializing in performance marketing and digital advertising. He has a strong background in product marketing and has worked in various roles within the Amazon ecosystem since 2017.
Current Role as Amazon Marketing Lead
Anton Makarov currently serves as the Amazon Marketing Lead at AMZELL GmbH, where he has been employed since 2021. In this role, he focuses on developing and implementing effective Amazon marketing strategies. His expertise in performance marketing and digital advertising, particularly with Amazon Ads, allows him to drive successful marketing campaigns within the Amazon ecosystem. Based in Berlin, he has contributed to the growth and visibility of various products on the platform.
Experience at Rakuten Deutschland GmbH
Prior to his current position, Anton worked as an E-Commerce Consultant at Rakuten Deutschland GmbH from 2018 to 2020. During his two years in this role, he operated in the Berlin area, where he provided insights and strategies to enhance e-commerce performance. His experience at Rakuten contributed to his understanding of the digital marketplace and further developed his skills in performance marketing.
Background in Amazon Marketing at AMZELL GmbH
Anton Makarov previously held the position of Amazon Marketing Consultant at AMZELL GmbH from 2020 to 2021. In this capacity, he focused on product marketing strategies tailored for the Amazon platform. His work during this period laid the groundwork for his current role as Amazon Marketing Lead, where he continues to leverage his knowledge of Amazon Ads and performance marketing.
Educational Background in Business Studies
Anton studied at Fachhochschule Erfurt, where he pursued a degree in Wirtschaftswissenschaften. He completed his Bachelor of Arts (BA) from 2013 to 2017. This educational foundation provided him with essential knowledge in business principles, which he applies in his marketing roles within the e-commerce sector.
Entrepreneurial Venture with LaceHype
Since 2017, Anton has been the founder of LaceHype, a full Amazon FBA business based in Berlin. This entrepreneurial venture demonstrates his commitment to leveraging Amazon's platform for business growth. His experience in managing LaceHype complements his professional roles and enhances his understanding of the Amazon marketplace.