Moritz Lüthke
About Moritz Lüthke
Moritz Lüthke is a Senior Amazon Marketing Lead at AMZELL GmbH, specializing in marketplace and performance marketing strategies. He has a strong background in digital marketing, having worked in various roles across notable companies and holds a Master of Arts in Marketing Management.
Current Role at AMZELL GmbH - Amazon Produkt Marketing
Moritz Lüthke serves as the Senior Amazon Marketing Lead at AMZELL GmbH since 2023. In this role, he focuses on marketplace and performance marketing strategies. He is involved in Amazon DSP projects and works on establishing new services while optimizing existing ones. Additionally, he supports the Szczecin location by educating and leading a team of account managers and marketing consultants.
Previous Experience in Digital Marketing
Prior to his current position, Lüthke worked at Oetker Digital GmbH as a Digital Marketing Manager for Marketplace & Cooperations from 2020 to 2022. He also held the position of Amazon Marketing Lead at AMZELL GmbH from 2022 to 2023. His earlier roles include Online Marketing Project Manager at XAVA Media GmbH and Teamleader Promotion at parku - The Parking App, both in 2015. His experience spans various aspects of digital marketing and e-commerce optimization.
Educational Background in Marketing
Moritz Lüthke studied at The Berlin School of Economics and Law, where he earned a Master of Arts (M.A.) in Marketing Management from 2017 to 2018. He also obtained a Bachelor of Arts (BA) in Business Administration with a focus on Marketing from 2012 to 2015 at the same institution. Additionally, he completed a Clerk for Marketing Communication program at Jasper & Stawicki Marketing Agency Berlin from 2009 to 2012.
Early Career and Internships
Lüthke began his career with various roles in marketing and analysis. He worked as a Web Analyst at Rocket Internet AG from 2012 to 2013. His experience also includes positions at Coca-Cola Erfrischungsgetränke AG as Field Support in 2014 and as Product Manager at Daimler AG for five months in 2014-2015. He also served as a Student Assistant in CRM at Universal Music Group in 2015.