Moritz Lüthke
About Moritz Lüthke
Moritz Lüthke serves as the Senior Amazon Marketing Lead at AMZELL GmbH in Berlin, where he specializes in marketplace and performance marketing strategies. With a background in e-commerce optimization and team leadership, he has held various roles in digital marketing since 2012.
Current Role at AMZELL GmbH - Amazon Produkt Marketing
Moritz Lüthke serves as the Senior Amazon Marketing Lead at AMZELL GmbH - Amazon Produkt Marketing since 2023. In this role, he focuses on establishing new services and optimizing existing ones. He also supports the Szczecin location by educating and leading a team of account managers and marketing consultants. His responsibilities include engaging in Amazon DSP projects and specializing in marketplace and performance marketing strategies.
Professional Experience in Digital Marketing
Moritz Lüthke has a diverse background in digital marketing, having worked in various roles across multiple organizations. He was previously the Amazon Marketing Lead at AMZELL GmbH from 2022 to 2023. His experience also includes serving as a Digital Marketing Manager at Oetker Digital GmbH from 2020 to 2022, and as an Online Marketing Project Manager at XAVA Media GmbH from 2016 to 2017. His early career included positions at Universal Music Group and Coca-Cola Erfrischungsgetränke AG.
Educational Background in Marketing and Business
Moritz Lüthke studied at The Berlin School of Economics and Law, where he earned a Master of Arts (M.A.) in Marketing Management from 2017 to 2018. He also obtained a Bachelor of Arts (BA) in Business Administration with a focus on Marketing from 2012 to 2015. Additionally, he completed a Clerk for Marketing Communication program at Jasper & Stawicki Marketing Agency Berlin from 2009 to 2012.
Previous Roles and Responsibilities
Throughout his career, Moritz Lüthke has held various positions that contributed to his expertise in marketing. He worked as a Web Analyst at Rocket Internet AG from 2012 to 2013 and as a Teamleader Promotion at parku - The Parking App in 2015. He also served as a Field Support at Coca-Cola Erfrischungsgetränke AG and as a Product Manager at Daimler AG. These roles provided him with a solid foundation in marketing and project management.
Specialization in E-commerce Optimization
Moritz Lüthke specializes in marketplace and performance marketing strategies, with a focus on e-commerce optimization projects. His current role involves enhancing service offerings and implementing effective marketing strategies to drive performance in the Amazon marketplace. His expertise is instrumental in navigating the complexities of digital marketing within the e-commerce sector.