Dana Smitham
About Dana Smitham
Dana Smitham is a Senior UX/UI Designer currently employed at Anaconda, Inc., with a background in various design roles including Senior Marketing Designer at Aquent and Art Director at Sur La Table and Oracle.
Current Role at Anaconda
Dana Smitham serves as a Senior UX/UI Designer at Anaconda, Inc., a position she has held since 2022. In this role, she focuses on enhancing user experience and interface design for Anaconda's software solutions. Her work contributes to making data science tools more accessible and user-friendly.
Previous Experience at Aquent
Before joining Anaconda, Dana worked at Aquent as a Senior Marketing Designer from 2016 to 2018. During her tenure, she launched the first-ever fully dynamic email program, showcasing her skills in email marketing and design. This initiative aimed to improve client engagement through innovative email strategies.
Design Leadership at Sur La Table and Oracle
Dana held the position of Art Director at Sur La Table for one year from 2016 to 2017. Prior to that, she worked as an Art Director at Oracle from 2013 to 2016. In these roles, she was responsible for overseeing design projects and ensuring alignment with brand standards, contributing to effective visual communication.
UX Design Experience at Smartsheet and Amazon
Dana has extensive experience in UX design, having worked as a Senior UX Designer on a contract basis at Smartsheet in 2013. She also served as a Senior UX Designer at Amazon from 2012 to 2013. Her work included leading significant redesign projects, such as the UX redesign for the world's largest Allergen Rewards Site.
Education and Teaching
Dana studied at The Art Institute of Seattle, where she earned an Associate's degree in Web Page, Digital/Multimedia, and Information Resources Design from 1999 to 2001. In addition to her design work, she teaches a course titled 'Responsive Email Design & Best Practices' at the School of Visual Concepts, sharing her expertise with aspiring designers.